happydieyoung will spend 2025 continuing to build a grassroot movement, by leveraging physical products and meeting places. In doing so, they will for the first time step outside of the Norwegian borders and venture into Europe. The main element of the following plan is a European in-store tour centered on the release of their first full-length vinyl, scheduled for autumn 2026. The band will travel to music stores across Europe, finding new listeners, meeting fans, and building momentum by meeting people where they are. Travelling with a stripped-down ensemble mostly by interrail means that they can keep the costs down and fully fund the tour via merch sales and supporting grants. Here is an overview of all activities planned between winter 2024 and summer 2026. #### Winter 2024 - DEATH POP vinyl is designed, and first pressing is ordered - Spring gigs in Oslo/Bergen/Trondheim are booked - **Main purpose:** *Workshopping and perfecting the show* - Festivals summer 2025 are pitched - **Main purpose:** *Prooftesting the show in a festival setting* - **Scope:** *National, mainly smaller and/or independent festivals* #### Spring 2025 - A timeline for DEATH POP vinyl release is set - In-store vinyl release events are pitched to music stores throughout Europe - Funding for the vinyl release tour is applied for to Bergen and Trondheim Kommune - The gigs in Oslo/Bergen/Trondheim take place - **Promotion:** *In each city, a local act will be invited to support, helping draw an audience in cities where the band's listening base is smaller* #### Summer 2025 - DEATH POP vinyls arrive - Festivals are played - Details of the vinyl release tour is set #### Autumn 2025 - In-store vinyl release tour across Europe - **Travel:** *Interrail, keeping costs down while being eco-friendly* - **Promotion:** *For each city, local radio is contacted for the possibility of an in-studio appearance ahead of the event* - **Funding:** *Grants from Bergen and Trondheim Kommune; vinyl sales* - In cities where we draw significant interest, local venues are contacted for possibility of a gig at a later date - Festivals summer 2026 are pitched - **Scope:** *International and ambitious, using the momentum of the 2025 tour to secure bookings at larger festivals than would otherwise be feasible* #### 2026 - Most successfull cities from the in-store tour are revisited with a full-scale gig - **Main purpose:** *Building a following* - happydieyoung's first real festival summer kicks off, home and abroad alike ![[happydieyoung 2024-6_10mb.jpeg]]